A BAD BRIEF

I saw this at the Hippodrome de Lonchamps at the Prix de l'Arc Triumph - France's biggest horseracing event. It was at the back of the racetrack between a cashpoint and a shop selling merchandise, towards the exit. 

There was no notice accompanying it. A very open brief.

I guessed that if they put it there, they believe they could improve the current event.

I thought I'd be helpful and suggeste:
"Add diversity. Try alternating horseraces with other animals' races - dogs, pidgeons, camels, hampsters."
 
I think I missed the point. I blame the brief.