GREY MICROMARKETING

I went past this cafe near work. There are 8 cafés within 5 minutes walk of my office. I was full of expectations when, from the distance, I noticed that one of these cafés had decided to use its windows to toughen up its competitiveness. Each one of the 3 posters in the windows says:

HERE
HAPPY HOURS
everyday 5pm to 7pm
BEERS ON TAP
COCA COLA
ORANGINA

Not quite a hard sell. Not sure it would work in Manchester or Boston. Too weak in alcoholic content.

I have yet to go in, but I will as soon as the poster microcampaign comes down.