TRULY EMOTIONAL MICRO-MARKETING

Today a marketing idea added some warmth to my sunday lunch.

I decided to venture to a part of Paris I had heard about but never yet been to: Butte aux Cailles - a picturesque mini-Montmartre in the unlikely setting of the tough 13th arrondissement.

Not dismissing the very tasty 'porcelet or the crème brûlée façon grand-mère', the best thing about the Chez Paul's menu was a little notice on the front of the main menu and on the back page of the dessert menu. Clearly today my planner side won over my foody one. The note was telling me (as you read it, think poetic french, rather than my butchering of a translation)

"we remind you that if you wish to send a postcard to someone you care about that's not here with you sharing this great moment, we will offer you the postcard as well as the stamp"

Forget the impersonal postcards stand by the toilets. This is welcomed interruption.